Full CV

Expertises

Digital Marketing

Prepared to go the distance to optimize your brand assets and get you noticed, I’m ready with my 5+ years of digital marketing. My preferred programs include Stripo, Mailchimp, WordPress, Google Analytics, Canva, Sprout Social, all social media platforms, and more to create real online traction for your brand.

Food & Beverage

From specialty coffee and tea to cocktails, to yummy baked treats, I’m poised to create recipes, curate menus, and food style your photo shoots. With over a decade of experience in Food & Beverage and Hospitality, we are sure to develop something scrumptious together to make an impact.

Education

As a classical musician, my childhood largely revolved around music. My first job was as a clarinet instructor for 8 students in high school. From there, I’ve developed a passion for curating and developing content to educate both internal employees, as well as external clients. With over 10 years of instruction experience from classical music to food and beverage, I’m available to help you create content for your LMS system to ensure your employees and clients are getting the education they need.

Creative Project Manager

In my 7+ years of Project Management, I have specialized in delivering special events, CPG products, marketing campaign deployment, Creative Project Management, Event Planning, and Photo and Video Shoots, including Food Styling. With my gritty bias for action, I am confident in undertaking any project or task at hand.

Brand Management

With a keen eye for detail, design, and voice, my insight and dedication prompts a stronger market position for your brand and product. My experience in managing reputation and drafting press releases ensure your reputation stays aligned with your vision and goals.

Copywriting

I’m available to write engaging copy in your brand’s voice to support growth and interest. Whether you’re looking to craft e-mail campaigns, social media captions, journal entries, label copy for CPG, or fill in anywhere else words are needed, I’m here to allow your brand to flourish!

Experiences

Director of Brand

The Scion Group

August 2022 – Present

• Provide strategic direction and leadership to Brand team of 4 professionals, reporting directly to Vice President of Brand & Marketing, overseeing Creative & Reputation Management, Interior Design, and Market Research functions across 10 brands, 146 communities, and 2 corporate divisions.
• Direct comprehensive brand portfolio management ensuring consistency across graphic design, web design, interior design, social media, and sales messaging, while utilizing consumer research and market trends to develop targeted campaigns segmented across 8 brands.
• Serve as Brand & Marketing representative on Annual Operating Plan (AOP) committee, ensuring strategic cross-departmental alignment and driving organizational cohesion.
• Leads cross-functional teams in developing and implementing integrated marketing campaigns.
• Spearheaded comprehensive Brand Reputation Overhaul strategy, implementing new sentiment analysis tool for surveys that increased Net Promoter Score (NPS) by +56 pts and drove +16% increase in Resident Pulse Survey responses, while achieving 98% completion rate for review responses across all platforms to enhance SEO and location rankings.
• Pioneered development of proprietary AI program in collaboration with strategic technology partner to revolutionize consumer insights and customer experience management, enabling data-driven decision-making and predictive analytics across portfolio.
• Project managed corporate website launch end-to-end, directing copywriting, creative asset selection, and deployment coordination, earning company-wide recognition from CEO for successful execution.
• Led Leadership Summit in 2024 and 2025 as Content Committee Lead, orchestrating keynote speaker selection, emcee coordination, and comprehensive run-of-show execution with elevated production values and strategic content delivery.
• Executed comprehensive visual brand overhaul in partnership with creative agency, developing multiple vector libraries to support refreshed brand standards, overhauling corporate PowerPoint templates with usage guidelines, and establishing Brand Hub SharePoint to increase resource utilization and accessibility across community teams.
• Achieved operational excellence in Interior Design division, delivering most efficient performance since joining organization with consistent under-budget, on-schedule project completion, while managing renovation and capital project budgets totaling $10M+ and maintaining strategic vendor relationships.
• Orchestrated multiple large-scale community rebrands from planning through execution, managing comprehensive signage processes portfolio-wide, overseeing artwork refresh initiatives, and conducting on-site installation reviews.
• Developed and launched 16 Reputation Repair Kits, optimizing emergency response protocols, while managing portfolio-wide reputation including Fair Housing-related review responses in collaboration with Legal team.
• Successfully manage photoshoot productions with budgets up to $50k, ensuring adherence to schedule and financial parameters while maintaining creative excellence.
• Established and exceeded Social Media benchmarks, driving Instagram engagement to over 12% to strengthen organic presence and brand visibility, while conducting monthly social audits tracking key metrics including follows, engagement rate, impressions, and content quality across brand consistency parameters.
• Developed and implemented copywriting process and brand standards for all updated community websites, with Action Planning initiatives achieving 65% completion rate and demonstrating measurable incremental improvements across communities.
• Completed comprehensive RFP process for floorplans and site maps portfolio-wide updates and directed implementation planning and execution strategy.
• Launched updated Dress Code standards across communities with integrated campaign and supporting resource.
• Managed Mind at Ease program, supporting resident mental wellness, from copywriting to content creation and email deployment.
• Developed Brand team mission statements, established S.M.A.R.T. goals to improve efficiency and campaign performance metrics, successfully onboarded new reputation management software tools, and delivered Brand Onboarding to new hires across all departments including senior management.
• Represented organization at industry conferences, delivered presentations on multiple panels (in-person and virtual), authored press releases for acquisitions and asset transfers, and published sentiment article with EliseAI.
• Specialized project development as requested by CEO.

Education & Development Manager, Marketing

Rishi Tea & Botanicals

April 2019 – July 2022

• Owned project management for the marketing content calendar to ensure strategy outlined by Marketing Director were clearly assigned to team members with tangible dates for deliverables. 
• Drove creative production flow for the Marketing Team, ensuring seamless launches aligned with brand strategy. 
• Lead Product Manager for specialty product portfolios, annually launching over 120 new products and coordinating weekly marketing campaigns resulting in an average annual growth rate of 18% over 3 years. 
• Launched, built, and maintained products on the E-commerce storefront https://www.rishi-tea.com leading to an average annual growth rate of 50% over 2 years. 
• Wrote, curated, designed, optimized SEO, and built over 80 articles on WordPress, on https://journal.rishi-tea.com/resulting in a 30% increase in page views and a 15% decrease in bounce rate over 3 years. 
• Copywrote and strategized informative weekly marketing e-mails and social posts, resulting in increased weekly conversions, click-through rate, engagement, and impressions. 
• Copywrote engaging product labels and website product descriptions across multiple segments. 
• Managed recipe development, menu curation, and food styling for photoshoots and video shoots. 
• Designed tea training presentations for various customers across multiple platforms. Overhauled and created new strategy for Tea Onboarding in 2019, with 100% pass rate with a minimum test score of 80%.
• Led, scheduled, planned, and managed calendars for external client trainings across the United States at cafes, restaurants, hotels, bars, private members’ clubs, and campus venues. 

Head Coffee Quality Control Manager, North America

Soho House & Co.

June 2016 – April 2019

• Created a global coffee and tea program with the Head of Coffee in London. Worked to oversee the execution of the program across 11+ multi-million-dollar private clubs in North America. 
• Planned, managed, and executed events for members and staff, managed costs, curated menus, and sourced products.
• Educated staff and club managers on best protocol for preparing coffee, espresso, pouring latte art, tea preparation, and providing exceptional service to members.
• Average annual growth rate specific to coffee and tea program over 30%, not including 3 newly opened members clubs. 

Senior Barista

Intelligentsia Coffee

2014 – 2016

• Barista during two highest grossing years to date.
• Trained and educated fellow staff members. Developed in-house offerings. Curated guest experience while managing coffee bar flow, prepared espresso and milk beverages, free poured latte art to SCA standards, brewed pour over coffees, made teas,  back of house duties, cold brewed teas and coffees, and stocked cafe. 
• Completed matrix of six mastery tests. Brewing expertise on v60, Chemex, Eva Solo, gaiwan, kyusu, and press pot.  Mastery of TDS target brewing, seasonality and terroir in coffee and tea, and data entry and collection.

Seat Weaver & Hand Crafter

Huckleberry & Co.

2013 – 2016

• 3^rd Generation hand caning and seating weaving- my mother passed on to me what her father taught her.
• Launched and created an online store for vintage and hand-crafted items.
• Developed recipes and wrote a digital cookbook for Southern Gluten-free Favorites.

Sous Chef

Red Bread

2013 – 2014

• Co-producer of restaurant hosted classes and events.
• Assisted in purchasing for weekly menu. Took inventory of stock, completed merchandizing, assisted in recipe and menu development and design.
• Served as a liaison between customers and restaurant owners.
• Created and wrote handbook for all staff, including opening and closing SOPs, as well as Code of Conduct.
• Transported staff and baked goods to weekly Santa Monica Farmers Market.
• Managed staff during restaurant service and prep hours, bread and pastry making, coffee bar, jamming, pickling, fermentation.

Cafe and Retail Staff

Deus Ex Machina

2012 – 2013

• Support staff for first U.S. store opening. 
• Assisted in event coordination on a bi-weekly basis (barbeques, private dinners, fund raisers). 
• Retail duties include customer service, working knowledge of current product in all departments (clothing, motorcycles, surfboards, café offerings), assisting in merchandizing, stock intake, and organization. 
• Café responsibilities included free-pouring latte art, taking orders, restock, kitchen duty, opening and closing. 

Professional Clarinetist & Transcriptionist

Self-Employed

2010 – 2012

• Performed clarinet in studio works and various ensembles and transcribed and digitally notated music for film & TV composers. 

Manager In-Training

Anthropologie

2010 – 2012

• Opening and closing a multi-million dollar store, supervising up to 100 sales associates, managing inventory, and extended customer service. 

Music Division Office Assistant

Boston Conservatory

2009 – 2010

• Answered phones and e-mails for the Administrator. Assisted in managing calendar for Music Division Office.